Those waiting for Westman’s first collection, a range of pastel shades, will have to wait a little longer. We’re an iconic brand and we have re-found ourselves, said Alessandra Galeota, PR assistant at Revlon.Īll of which means that when Revlon say they have a new product to show us, I’m listening. €œWe are the number one cosmetics brand in the US and in the UK this year we had the fastest growing brand in Boots.
Testino’s signature glamour and brashness, combined with Westman’s on-trend vision, and the heritage of the brand are making for a potent combination indeed.Īnd judging by the number of sell-out products this year, the latest being Va Va Violet Super Lustrous Lipstick and Plum Night Nail Emanel both in shade-of-the-moment purple, the new cool-factor surrounding the brand seems to be working. His first shoot with brand ambassador Jessica Biel launches here in time for Spring/Summer 2010 and My Fashion Life has taken a look at the images. More recently Mario Testino joined the fold.
The 76 year-old cosmetics giant has undergone something of a renaissance since its signing of former Lancôme international artistic director and renowned make-up artist, Gucci Westman in May last year.
When Revlon invited My Fashion Life and a specially selected group of fellow bloggers to London’s impeccably swish Dorchester Hotel for an exclusive sneak peek at it’s new products, there really was no way we could say no.Īfter-all, with a crack-team of industry heavyweights behind it, Revlon has arguably been one of the most exciting brands of the year.
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